Building a home is no small feat.
2024
Client
BRAUN.
The Challenge
From day one, Alex’s vision was clear:
“I want to create a company that helps people renovate their old homes or build new ones—homes that feel exactly the way they want them to. I want to better the lives of people through the spaces they live in.”
That’s not just a goal; that’s a movement. And a vision this powerful deserves branding that’s equally transformative. Together, we built a brand that embodies comfort, quality, and humanity—one that truly understands the needs of its clients.
The process began with crafting comprehensive branding guidelines, including logos, color palettes, fonts, communication style, and strategies. From there, the project expanded into stationery, vehicle designs, and my personal favorite: creating employee uniforms. These uniforms weren’t just about aesthetics—they’re designed to be exceptionally breathable and comfortable, reflecting BRAUN’s ethos of putting people first.
I’m proud to introduce the BRAUN brand: where vision meets design to transform not just homes, but lives.